In this modern world of the internet, where everything is digitalized, trends are changing. Due to the COVID-19 pandemic, the trend of online work is increasing day by day. Same with the case of marketing, the old strategies are not working, and digital marketing is gaining much importance, especially among young entrepreneurs such as writers, designers, freelancers, graphic designers, and web designers. By using digital marketing strategies, small businesses gain a lot of new customers and increase their businesses by using digital platforms such as social media and search engine marketing. Research shows that customers believe in the information about the products, brands provided on the internet, social media platforms, or search engines. So the entrepreneurs are investing more money in digital marketing such as search engine marketing and social media marketing. Research shows that both platforms are evolving, gaining much importance, and both of these platforms are influencing one another.
What is Search engine optimization (SEO):
SEO stands for search engine optimization. Through the search engine, we rank our site in the unpaid section. With SEO, we use different techniques to promote the search engine to show their content on the top. Furthermore, SEO changes the website design, which makes the content smarter to a search engine. By using SEO, display our website top of the web results. Due to different reasons, SEO looks difficult, which impacts on ranking. SEO provides the best services to the user.
The search engines scan through the websites and access their navigation ease. Moreover, the readable content present on the sites is also analyzed. The sites offering optimal navigation and readability are ranked higher in the results displayed on the search engines.
Moving ahead, search engine optimization is the process adopted by almost all organizations to rank their websites higher among their competitors using different potential keywords and phrases.
For instance, you have an article about building a birdhouse, and you have to rank it higher on the search engine results; you will use specific keywords that will make the article rank higher. The blog will be optimized to always show on top when people search for the phrase “build a birdhouse.”
Implementation of search engine optimization brings with it numerous benefits. It will help expand your website’s visibility on different search engines and reach and engage with more customers. The chances of attracting a high number of targeted organic traffic also increase with search engine optimization.
There are many techniques for increasing the search ranking. All of these are summarized into three categories:
-Ordered link structure
-For the reader, valuable and good quality content is written.
-A keyword with headings, text, and titles are included.
-To match the URL key values, cleaning, and formatting the web page.
-Merge social distributing elements with web page content
-In off-page SEO, increase the reputation of the website
-It manages local listing and builds the link.
-On the website, guest posts are linked with the target site.
This type of SEO improves the foundation and backend structure of the website. It is related to mobile-friendliness, indexing site architecture, security, and site speed.
Correct usages of SEO
In search engine marketing, we should be cautious about the keywords. We should add those keywords that people search for more. We can take help from google ads. It shows which people search which keyword, for example, you are an advertising company in Singapore. You have to add an essential word in your search like maybe a Digital marketing company in Singapore is more common than Digital marketing consultant Singapore. So by using common keywords which people search more help in gaining traffic and expanding business.
Increase of traffic to the website: Social media platforms increase traffic to their website by providing links in the bio section of social media profiles. In this way, the page’s followers click the link, and there is an increase in the traffic.
If we want the visibility of the search engine fast of a new website, then it’s good to create a PPC or advertising campaign. If you are introducing a new website and want to have immediate search engine visibility, it would be good to create a Pay-Per-Click (PPC) or search engine advertising campaign. Everyone wants to reach on the first page of the website with one click you are on the front page, so it is not fair and wise to rank businesses to use only PPC campaigns without investing in a long-term strategy that is SEO. It takes less time and slow results, but it is a long-term investment.
SEO takes more time to show results, but it is a long-term investment with a less expensive strategy. It establishes credibility that you cannot gain from paid search engine campaigns alone.
Some stats you may need to know about SEO
-Google has gained over 75% of total searched traffic and is followed by Bing, Baidu, and Yahoo, with 9.97%, 9.34%, and 2.77%, respectively.
-Google hosted more than 2.2 trillion searches.
-Google uses 200+ factors for ranking a website.
-The first pages of search results succeeded in getting over 65% or all clicks.
-Two most important factors: link building and content quality are the most dominant signals for Google to rank your site high.
-The top-ranked article’s average content length was 2416.
-More than 85% of all the pages didn’t get organic traffic as they were not using any backlinks.
It is seen that both search engine marketing and social media marketing are interlinked, and we cannot say to invest in one. It is suggested that investing in both traffic is essential. We are investing time and money in both help to maintain traffic balance. By maintaining traffic helps in increase in the business. We should have to invest in both. Both are important in maintaining the business, and both have their importance. Suppose to be if we invested in one traffic, and we have 75% google traffic. Due to some mishap and we have no incoming traffic what we do at this moment, we are now in great trouble, so it is suggested to invest in both platforms.