Marketing Consultation

Your Small Business Marketing Consultant

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While more than 80% of consumers use online research to make purchasing decisions, it is important to remember that gaining new traffic from your internet marketing campaign is only half of the equation. Targeting the right audience, and converting those new leads into paying customers is the key to increasing sales. At 7 Series Agency, we recognize they how important it is for a small business to not only generate leads, but also have a clear plan on how to identify, attract and ultimately turn those sales leads into retained customers.

As your premier small business marketing consultant, we help small business owners, like yourself, to develop and implement an effective and efficient marketing plan that highlights your businesses strengths, and improves the areas of opportunity when it comes to the marketing strategy. We have a system that focuses on 7 Key Factors, that we know will improve your marketing efforts:

  • Identifying your Target Audience

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    Who buys your product? Who is willing to pay for your services? These are the questions that you must answer immediately. Discovering your niche audience is essential to your success. These answers determine how much your costs, your marketing channels, and ultimately your message.We work with you to properly identify the right audience. Determining your audience determines your costs, marketing channels, and ultimately your marketing message.

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  • Discovering and Implementing your Unique Selling Proposition

    [spacer height=”15px”]Your Unique Selling Proposition (U.S.P) is the most important piece to successfully delivering the message about your product or service, but often times is the most overlooked. We work with you to discover what makes your different, and effectively convey your identity throughout your marketing message.

  • Establishing your brand Positioning and developing a Pricing strategy that matches your Position

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    How do you want your brand to be viewed by your potential customers? Do you want to be viewed as the local champion or the big fish? We work to develop your brand position, then align your pricing to match your position.
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  • Finding your Unique Offers

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    How do you entice new customers? How do you retain existing customers? We help you uncover your unique offers and convey them to your potential and current customer base, increasing new sales and customer retention.
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  • Developing Marketing Materials

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    Your marketing materials must match your U.S.P., positioning, and convey your offers and culture to positively speak to your target audience. A lot right? Don’t worry, we work with you to develop effective marketing materials that create excitement and peak interest in your product or service.
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  • Creating Efficient Advertising and Promotional Strategies

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    Internet Marketing, Offline Promotion, Direct Mail, Email Marketing… What will be the best way to grow your business and attract new prospects? Regardless it all starts with a “lead generating” website. We work with you to identify the proper strategies that will generate quality leads.

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  • Focused Delivery and Conversion Strategies

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    Once those leads are generated, how will they buy your product or service? Once they show interest in buying, how will you convert them to paying and retained customers? All the strategies above mean nothing if we don’t generate sales. We work with you to focus on the most efficient delivery and conversion strategies that increase your conversion rates incrementally and lead to 35-50 sometimes 100% increases in revenue.

As your trusted marketing consultants, we understand that a sound marketing strategy is the foundation to increasing sales and achieving a sustainable competitive edge.